So, you're wondering how to determine the price of your lash lift and brow lamination services as a beautician? Well, let's go step by step to help you navigate this important topic.
Research the Market
Have you researched the market? It's important to know what your peers are charging for similar services in your area as it can help you position yourself competitively. Keep in mind that pricing can vary depending on factors such as location, target market, and your level of expertise.
Calculating Your Costs
You'll need to factor in the cost of the products you use and the time it takes to complete each service. If you are using our ELEVY Lash Lift & Brow Lamination Professional Kit we have created an ROI calculator that will help you determine how much it will cost you to perform a treatment using our kit. Don't forget to consider disposable items and overhead costs like rent and marketing expenses.
Asses Your Expertise and Experience
Your level of experience plays a significant role in determining the value of your services. If you've undergone advanced training or have extensive experience, you may be able to justify higher prices. Clients often seek professionals who can deliver exceptional results, and your expertise can be a valuable selling point. If you're looking to further enhance your skills and knowledge, you may want to consider ongoing education to take your lash lift and brow lamination services to the next level. Our Online Lash Lift & Brow Lamination Certification Course provides comprehensive training and certification to help you elevate your skills as a beautician and start charging more for your services.
Consider the Time Required
Time is also crucial when pricing your lash lift and brow lamination services. You'll need to assess the time required to complete each treatment and factor in your hourly rate, the number of clients you can serve in a day, and the overall demand for these services in your area. Keep in mind that the average hourly rate for most beauticians is around $20 an hour, but some of the highly-skilled beauticians can charge up to $30 an hour. By considering these factors, you can determine the optimal price for your services and stay competitive in the market.
Consider Special Offers or Packages
You may also want to consider offering special packages or discounts to attract clients and build customer loyalty. Remember, pricing is not set in stone, and it's essential to regularly evaluate and adjust your rates as needed.
Here are a few examples of special offers and packages you may want to consider offering to your clients:
- Introduce a rewards program where every 5th treatment is 50% off.
- Create a combo deal such as a lash lift & brow lamination for a discounted price.
- Offer discount to new clients on their first visit.
By offering special deals like these, you can demonstrate the value of your services and build customer loyalty. Don't forget to promote these offers on your website, social media channels, or through email newsletters to let your clients know about your specials and boost your sales.
Finalize the Price
Once you've gathered all of the necessary details, it's time to set the price for your services.
- Total the cost of the materials required for the procedure and adding an upcharge of around 10% to account for these expenses.
- Consider your hourly rate based on the amount of time needed to complete the procedure.
- Factor in the value of your skills and the investment you made in acquiring them to determine a fair charge.
By bringing these factors together, whether you specialize in lash lifts, brow laminations or different services, you can calculate a well-thought-out price that reflects the worth of your services and attracts the right clientele.